As a lot of my readers are also bloggers or are thinking about starting a blog, I thought it would be helpful to create a detailed post sharing the things which I believe have helped explode my blog and bring thousands of readers to my site everyday.
The tips I’m sharing below are methods which have truly helped grow and monetise my blog but please note that blogging isn’t a quick money making method. For myself and all my blogging friends, it has taken years of hard work and dedication to slowly grow our blogs, but the methods I have listed below will help enormously!
The top way I have exploded my blog is through pining with Pinterest! If you’re not already using Pinterest then you must start doing it now. If you take any advice from this blog post, Pinterest should be at the top of your list. Pinterest is the easiest social site to use and can bring you a crazy amount of traffic. I use Tailwind to pin my own posts to group boards and I manually pin other bloggers pins everyday. If you want to know more about my pinning strategy, you can check out my e-book here.
To grow your blog you need to be passionate about the content you’re creating and the topics you’re focused on. Because if you’re not passionate about the content you’re creating then it wont be long until blogging becomes a chore and you will avoid doing it all together.
The reason why I have been able to build a successful blog is because I love the content I create, I’m passionate about blogging and the topics I blog about. With this passion I’ve been able to consistently work on my blog almost every day (since December 2016) and my success is a result of taking small steps everyday, which I wouldn’t of been able to do if I wasn’t passionate about my niche.
At the start of your blogging journey, you shouldn’t expect tones of visitors and engagement, because you need to build up your following. Therefore you will need to rely on your passion and motivation to keep you going at the beginning, even when it seems like no one is reading your posts, except you! But just remember that we all start at zero and to focus on creating valuable content because you enjoy it.
When you’re first starting your blog, it’s okay if you’re not sure what your passion is yet. Those Positive Thoughts started off with quite a broad topic, I wrote about the renovations I was doing in my home and I shared general lifestyle advice, but as time passed I found that my passion is mainly within personal development.
3. Create a plan
During my first two years of blogging, I admit that I completely winged it. Even though I shared a new blog post once a week, I didn’t plan my time and I didn’t plan my content.
The interesting thing was, once I had created a plan, I had more time. I stopped doing busy work and started focusing more on the important tasks and the things which would help my blog grow and reach a wider audience. Before planning my content I was constantly doing busy work, which are tasks which make you feel busy but don’t help you reach your goals. For me, busy work meant making small tweaks here and there on my blog and spending way to long on unimportant tasks.
When creating a plan for your blog and your business, here are some key questions to get you started:
- What’s the purpose of my blog or business?
- Who is my audience what do they want to read about?
- Where does my traffic come through? (Mine is mainly from Pinterest)
- How often will I post content? (I share a new post once a week)
- How will I earn an income from my blog? (Mine is through Mediavine adverts and selling the Positivity Planner)
4. Set up Google Analytics
I highly recommend setting up Google Analytics when you start your blog. Google Analytics is the industry standard for website and blog traffic reporting. It’s super easy and free to set up and will only take a couple of minutes. Google Analytics is amazing as you it allows you to track things like:
- How many visitors your blog has received (daily, weekly, monthly etc.)
- Which pages are the most popular
- How people find your blog
- How long people stay on your blog for
- Which device people use to view your blog
Google Analytics is a necessary step to start growing your blog and is one of the reasons why I was able to grow my blog. By setting up Google Analytics from day one, I was able to see which posts were generating the most traffic, where the traffic was coming from and who my audience is. From this information I have been able to create more popular content and market it correctly.
5. Optimise your posts with SEO
I highly advice that you optimise your posts with SEO (search engine optimisation) from the very beginning of your blogging journey. If you’ve been blogging for a while and haven’t been optimising your posts, I suggest you set some time aside to go back through all of your posts. Blogging for SEO is one of the main reasons why I’ve been able to attract thousands of visitors to my blog every day (because they can find my blog!) without using SEO, you’re going to make it very difficult for your target audience to find your blog.
Creating valuable content and publishing content regularly is important but you can make your content go so much further and reach a wider audience if you optimise your posts with SEO.
Here are a few ways to optimise your posts with SEO:
Install an SEO plugin: I use “Yoast SEO”, which helps me optimise my posts and know what changes I need to make to my posts to help it score a higher SEO ranking.
Do keyword research: What keywords and phrases are your target audience searching for? For example, my niche is personal development therefore I have researched keywords in this niche.
Optimise Your Headings: Your posts headings (<h1>, <h2>, or <h3>) are a great place to include keywords.
Optimise your images: Did you know that the text behind your images should be optimised too? The name of your image (e.g. keyword.jpg) and the “alt text” are two more places you can include your keywords.
6. Start an email list and create an opt in
The problem with not having an email list and relying solely on social platforms to connect with your audience, is that these sites are out of your control. A lot of people, myself included, get the majority of traffic from Pinterest, and while Pinterest is huge and can bring thousands of people to your blog every day for free, what happens if it disappeared? By having your own email list, your readers are inviting you into their inbox for you to communicate with them directly.
Another reason why emails are so important is because they are personal, each email you send to your readers is a direct message from you, which helps to build you relationship. Even though I started building by email list from day one, my emails at the beginning were not very personal. I was simply sharing a link to my latest post! However things have changed now, and my writing my weekly emails is one of my favourite things do so and I LOVE receiving emails back from my readers!
Another reason why starting an email list is so important is because it increases conversion rates, if you ever wish to sell products or services from your blog. The people on your email list want to hear from you and they want hear about your latest content. By having an email list you can reach out to a target audience and promote your products or services directly to them!
To grow your email list faster and more effectively, you need an opt-in freebie. Your readers aren’t always going to give you their email address for free. By creating a opt-in which your audience will love and that will serve them as well as your business, your email list will grow much quicker.
7. Join Facebook Groups
One of the best strategies for getting your blog in front of readers is by joining a Facebook group. It may take some time to find the right groups which you can resonate with but it’s worth the effort, eventually you will make friends and find collaboration opportunities. Some of my favourite Facebook groups are:
- Blogging Boost
- Bloggers Supporting Bloggers
- Lavendaire Lifestyle Community
- Creative Superheroes
- Bright Bloggers + Business
- Bloggers Camp
- Blogging with Purpose
The best way to become noticed in Facebook communities is to be social and helpful. Don’t just post links to your content and not share other peoples work. Answer questions and help others thrive, and they will support you in return.
8. Invest in your blog
By far the best thing I’ve invested in for my blog and business is the group coaching programme Publish with Purpose, run by Sarah Steckler. PWP taught me how to self-publish my own planner on Amazon which now brings in passive income every month. Whatever you decide to invest in, make sure it’s something which excites you and something which you will follow though with. Sometimes by investing money in a course, a product or a coach, we are more likely to follow through with our plans because we have put money behind it
9. Schedule your work
Another thing which exploded my blog is scheduling my work. When scheduling my work, I first add all the blog posts, YouTube video’s and projects into my calendar on the date I want to publish them. I then work backwards by blocking time to write, film and work on different projects. The reason why this helped explode my blog is because I’ve stopped getting so distracted and I’ve discovered that I actually have a lot of time to get things done. It’s helped me be more consistent with my posts and YouTube, and it’s stopped me jumping from project to project, which is something I used to do all of the time!
10. Re purpose old posts
Creating new content is very time consuming, but re-purposing old content is genius! Re-purposing content is another strategy which helped explode my blog, because it meant I could create MORE in LESS time. Here are some ways I re-purpose my blog content:
- Turn blog posts into YouTube videos: For example, this blog post created this YouTube video!
- Turn blog posts into podcasts
- Turn YouTube videos in podcasts
- Turn blog posts into downloadable PDF’s
- Turn snippets from blog posts into Facebook posts or Instagram captions
I hope you have found this post helpful! If you have any questions leave a comment below!